Website
At Deluge LTD, I led the end-to-end design of user interfaces across multiple luxury clothing products. My work portrays luxury (by the essence of the business); thus, I crafted clean, intuitive, and visually striking user journeys.
Key initiatives included:
Launching a branded newsletter to drive retention and repeat traffic.
Curating themed product drops, such as the “Summer Collection,” to create seasonal engagement and a sense of urgency.
Developing a clear USP, including a grading system that transparently assessed the condition of each second-hand luxury item, building credibility and trust.
My approach to UI/UX blended visual storytelling with intuitive design. A method of optimising the user journey from first click to checkout.
Through crafting a consistent aesthetic, producing high-quality content, and aligning design with audience interests, I turned Deluge’s Instagram into a powerful storytelling and growth platform. A story that reflected the brand’s identity and philosophy, which resonated with its core audience.
Before I came in as Creative Designer at Deluge, the Instagram had fewer than 400 followers. Through my work, the Instagram grew by 3325%
Social Media
Photography & Videography
At the core of my work at Deluge LTD was the production of aesthetically captivating photography and videography. I understood this element of the marketing to be essential to drive in the desired revenue for the company. All the photos and videos were taken, edited, and posted by me.
As it may be seen, my proficiency in photoshop, illustrator, Premiere Proand other Adobe suite applications allowed me to flourish in creating high quality content that originated with a single JPEG or MP4.
